LA Sports Council

Summary

Founded in 1988, the LA Sports Council is the premier sports trade association in the Los Angeles region. Through year-round innovative programming and strategies, the LA Sports Council brings together and celebrates the greatest sports community in the world.

While preparing for the 17th Annual LA Sports Awards, the LA Sports Council partnered with Good Wolf for a complete overhaul of their online presence, including internal and external sales and marketing collateral.

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What we've done

1. Website design and development

2. Grew email database by over 3,700 in 3-months

3. Developed a comprehensive suite of sales and marketing materials

4. Led a record-breaking LA Sports Awards marketing campaign

5. Gained over 600 followers and 3 million impressions on social media

6. Improved email open rates by 12% and CTR by 3%

7. Collaborated with the LASC team on revamped brand messaging and positioning

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LA Sports Council Website

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Largest Win

A record breaking LA Sports Awards campaign including over 2.2 million social media impressions and over 8,000 opened emails.

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